This week we talked to Karla Jo Helms. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing.
Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—she has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience.
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Contact Karla Jo Helms
LinkedIn: https://www.linkedin.com/in/karlajohelms/
FREE PR IQ TEST: https://jotopr.com/free-pr-iq-test/
PR is life—based and simple at its core, but there can be many moving parts. Because PR affects everything, it is often confused as advertising, marketing or customer service. This quick quiz will bring to light your strongest and weakest areas and compare them to what it takes to use real PR the right way. There are six sections addressing the component parts of Public Relations. Each section has seven questions. The maximum and best score for each section is 35. The overall maximum and best score for the whole test is 210. The closer you are to 210, the better your PR.
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www.JoToPR.com
