This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin, about the keys to B2B marketing with a boring product. If your product isn’t sexy on it’s own you can still connect it to something that resonates with your audience.
Marc is a member of the Executive Leadership Team at the Advertising Research Foundation, a non-for-profit industry organization that is dedicated to advancing the science of marketing and advertising for its members and the industry. He has been at the ARF for five years holding positions of Chief Marketing Officer and Chief Revenue Officer. Prior to ARF, Marc’s career spans 30+ years in Account Management and Business Generation roles at creative agencies within WPP, Interpublic and Omnicom networks. Marc has a track record of successfully translating data/analytics into ideas that generate behavior changing brand experiences across a breadth of industries, from CPG, telecom, financial/insurance, pharma, B2B to Sports Marketing and across all channels including online/social, direct marketing and general advertising disciplines. He has also led data and analytics teams at Claritas and Knowledge Base Marketing Group.
Subscribe on iTunes: www.goo.gl/nfMMtW
Youtube: https://youtu.be/cVfuzCUM420
Contact Marc Rappin
LinkedIn: linkedin.com/in/marc-rappin-3a87a74/
Check out the ARF’s website at https://thearf.org . You’ll find leading edge content from ARF’s original research as well at in-depth articles on everything from attribution and ROI to cross-platform media measurement to neuro-science creative evaluation. All with an evidence-based, “show me the facts” objective perspective that is unique in the industry and cuts across all constituencies: advertisers, research leaders, media companies and agencies. Also, check out the ARF’s broad array of events and webcasts under the events tab on the website.
