#93: Sales Enablement Checklist, with Jen Spencer

What if marketing didn’t help sales?

Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement.  What’s that mean? In this episode of the If you Market Podcast Jen gives us the steps and processes to maximize marketing’s impact on sales. 

As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Over her career, Jen has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space.

Contact Jen Spencer:
www.smartbugmedia.com
www.linkedin.com/in/jenspencer/


If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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