B2B Marketing, The "If You Market" Podcast

#100: They’re All Cold Calls, with Wendy Weiss

by If You Marketon October 6, 2020October 10, 2020

Cold calling is a 4 letter word in marketing, it’s something the sales guys do right? Not any more, many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that’s good for marketing.

You may not be doing the cold calling yourself, but if your job is to create top of funnel leads you need to understand it. On this episode of the If You Market podcast Wendy Weiss shares her processes for effective cold calling and how when done properly it’s not the nightmare you think it is.

Wendy, is known as The Queen of Cold Calling™. She is the President at ColdCallingResults.com, an author, speaker, and sales coach.

Contact Wendy Weiss:

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)