Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for enabling effective marketing processes, execution and supporting infrastructure, including providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions.
Before joining riskmethods to run marketing for North America, Ali honed her B2B marketing chops at prescriptive sales platform Yesware where she focused on originating, developing, and optimizing marketing channels and signature events. Prior to marketing, Ali was pursuing a PhD in Ancient Greek Philosophy with a focus on Stoic metaphysics.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
