Cold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR.
Adam is a B2B SaaS Marketer, PSBJ 40 under 40, and Breakfast enthusiast. He has developed and run several successful SaaS companies in the last decade, including Cheddr Media, Simply Measured, and now Siftrock. He on the board of Bizible and is an above average golfer.
As the CEO of his previous company, Simply Measured, Adam helped grow the company from 0 to 1000 customers, establish Simply Measured as a market leader, and scaled the organization from 3 founders to 140 employees.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)