Written by Sanee (Sunny) Sheinde – Founder & CEO at Apprise Marketing Services
Modern concepts of marketing are broad concepts. It focuses on finding out the consumer and making the goods as per their needs rather than to provide them what the seller has made. Marketing plans won’t work or succeed unless you have a set of strong strategies to make it work. The marketing funnel helps companies to understand the various stages a prospect goes through thus helping them plan their inbound & outbound marketing efforts in various stages.
A marketing funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. A powerful marketing funnel is a key to successfully generating new leads, converting leads into customers and keeping your customers engaged.
Here are our 7 ways to prevent prospects from quitting in your marketing funnel.
1. Know your Target Audience
Its very important that you clearly define your target audience to execute your marketing plan successfully. Identifying a target market helps your company develop effective marketing communication strategies. Knowing your target audience means you need to know who you want to become your customer. Beyond that, you need to know what they’re looking for and when they’re looking for it.
Defining your target market helps you design a marketing campaign that avoids wastage of your resources and gets your advertisements in front of likely customers, without spending precious resources on those unlikely to be interested.
2. User Experience
It denotes the overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use. User experience depicts all aspects of the end user’s interaction with the company, its services, and its products.
For Ex – If you know that most of your customers access your site and content from their mobile devices, make sure your site is set up to be mobile friendly because there is nothing more annoying than finding a great piece of content and struggling to try and read it.
3. Use the Right Channels
Channel of distribution plays a very important role in achieving the marketing objectives of a company. Marketing channels are very important because they are the ones who help find the products and services that we greatly need. Your marketing strategies and plans will all go in vain if your promotion & distribution channels are not effective. Take advantage of where and how your customers choose what to buy and who to work with. This could mean sharing frequently on Twitter and Facebook, or your prospect could need a weekly email and an occasional phone call to help move them through the funnel.
Most businesses use third parties or intermediaries to promote their content & to bring their products or services to market.
4. Create Good Content
Content is King!
Good content is always a successful strategy to attract and retain customers. Good content is the cornerstone of an effective marketing campaign. In fact, providing high-quality content is one of the most important things you can do to attract clients and create interest in your business.
So don’t be boring or narrative! Keep your prospects interested in what you have to say and make them want to become your customer. Bold advertisements show that you are unique. When you stand out amongst your competitors, prospects are more likely to choose you. You can share your client’s testimonials, case studies, company stories and photos, to attract prospects and generate their interest in your organization.
5. Publish regularly
To show that you really care and know about a specific industry or a product its necessary that you frequently publish a blog or an article on the topics that attract your target audience. Stay relevant by continually writing. You won’t be treated as an expert or an industry leader if you don’t share any valuable information w.r.t your industry or products. You wont to be able to share the latest information and attract new prospects to the funnel with their up to date information.
6. Keep in Touch
Out of sight, out of mind! People forgive easily. Not intentionally but due to the hectic schedule and a lot other important stuff that they need to perform. In order to move people through your funnel, you need to keep in contact with them. You can use a follow-up email or phone call to push them further into your reach, or even find out that they may not be a right fit for your company. Regardless of staying in contact will keep you alive in their minds so when they do decide to purchase, it will be you who will click in their mind first. Also, set calls-to-action strategy to move your prospects into the marketing funnel.
7. Get feedback
Effective feedback, both positive and negative, is very helpful. Feedback is valuable information that can be used to make important decisions.
Asking for feedback is a great way to modify your target audience and how you’ll reach them. You can gather feedback in a few different ways. These include asking loyal customers, asking employees, or even setting up a small market research study. Knowing what your potential customers want to see is pivotal in keeping the funnel flowing.
To Conclude…
In order for your marketing strategies to earn a real return, it’s essential that prospects and customers engage with your business. The best marketing strategy is the one that works and gives results. Making sure that potential clients and prospects don’t quit out in the middle of your funnel will boost sales for your business and keep your marketing+sales team happy and more productive.
Thank you.
