This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing.
John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing.
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Contact John Dering
LinkedIn: https://www.linkedin.com/in/johndering/
Company Website: www.demandbase.com
MountainTop Data’s ABM equation: Calculate Budget, ROI, Or The Number Of Target Accounts Needed By Providing All Other Variables.
(B*ROI)/CR*CLV) = NTA
Number Of Target Accounts = Budget (Marketing ROI) ÷ Close Ratio (Customer Lifetime Value).
(more on MountainTop Data’s ABM data services here)
Get the MountainTop Data’s ABM data checklist – download the PDF
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Transcript:
