The "If You Market" Podcast

#42: The Customer Powered Company, with Mark Organ

by If You Marketon April 9, 2019April 10, 2019

This week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark encourages everyone to take customers to dinner, create a space for customers to be part of your company and more.

Mark is an entrepreneurial go-to-market specialist; a CEO with a focus on sales, marketing and business development and loves creating new billion dollar categories in technology and developing new leaders. He’s founded 6 companies and raised more than 15 rounds of financing. He’s also the author of a new book “The Messenger is the Message”

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Contact Mark Organ:
LinkedIn: https://www.linkedin.com/in/markorgan/
Company Website: influitive.com
Book: The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing

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Transcript:

About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)