#45: Integrated Marketing Strategy, with Amy Wang

On this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns.
Amy covers everything from the basics to specific tips for getting the best ROI.  We also touch on Costco food, Sean Connery impersonations, and naval blockades.
Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov and H2O.ai. She’s a Marketo and Salesforce certified administrator.

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Transcript:

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