#47: The Customer Journey, with Laura Patterson

This week we talk with Laura Patterson about the Customer Journey.  Spoiler alert, you don’t get to decide what it is, but you can identify the journeys for the customers you want.  A wise person once said, “You can’t, and won’t, catch a bear with a mouse trap or a mouse with a bear trap”.

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Contact Laura Patterson:
LinkedIn: https://www.linkedin.com/in/laurapattersonvem/
Company Website: www.visionedgemarketing.com

Laura’s recent article: Increase Customer Engagement with the Best Elements of ABM and Journey Mapping

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Transcript:

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