This week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you fit in a market comes down to price, value, and trust. Also understand the cost to enter a market before you jump in.
Eric Hawes is an industry leader in Product Line Management, Merchandising, Sourcing & Development, Innovation, Ecommerce and Professional League Licensing within all apparel and accessory soft-good categories. While at New Era Cap, he oversaw a $200M Lifestyle category and helped to secure the NFL on-field license in 2012. At Under Armour, he grew businesses from $30M in 2013 to $250M in 2017. Eric is now the President and CEO of a 100% ecommerce apparel brand (www.ArcticCool.com) and directing all aspects of product line management, merchandising, sourcing & development (materials and product), demand planning, sales, and customer service. Eric has on-boarded brands to Amazon, Walmart.com, and Jet.com and is seasoned in both FBM and FBA 3P distribution models.
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Contact Eric Hawes:
www.ArcticCool.com
LinkedIn: https://www.linkedin.com/in/eric-hawes-b5877b24/
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