This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website.
Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. His rare combination of interests, experience, and neuroses was developed over 20 years as a computer programmer, corporate marketer, and entrepreneur.
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If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com. You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)