#72: Brand Equals Trust, with Mitch Duckler

This week on the If You Market podcast we talk with Mitch Duckler of the brand marketing agency FullSurge about brand and the four means of identifying a brand positioning that’s truly differentiated. 

Mitch is a brand strategy consultant with over 25 years of line management and business consulting experience, and author of Amazon.com best-selling book, The Indispensable Brand.

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Transcript:

 
 
(Commercial- MarketReach)