John Wall, of the Marketing Over Coffee Podcast comes on the show and they talk about his podcast, company, new book, AI and Machine learning, a little corona virus, and much more.
John is a partner at the data science consulting firm ‘Trust Insights’, he is also the producer and co-host on the Marketing over Coffee podcast, has been profiles in Forbes, Inc, CBS and the associated press for his marketing acumen, he is the author of the Marketing Over Coffee Playbook and B2B Marketing Confessions
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)