B2B Marketing, The "If You Market" Podcast

#80: Why Unicorns are Bad, with Brian Mac Mahon

by If You Marketon May 19, 2020May 31, 2020

Brian Mac Mahon has started an X-Man like school for startups called Expert DOJO. He’s an Irishman in Silicon Beach and on this episode of The If You Market Podcast Brian shares his thoughts on startups, venture capitalism, and why Unicorns are unhealthy. Yep, tell you kids Brian hates unicorns. 🙂

Brian Mac Mahon is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early stage startups providing investment, foundation, showcasing, influence, and community.

Contact Brian Mac Mahon:

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)