Is your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse.
Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm specializing in names that make people smile instead of scratch their heads. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney. Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading ad agencies up and down the West Coast, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows.
Contact Alexandra Watkins:
http://www.eatmywords.com/
https://www.linkedin.com/in/alexandrawatkins/
Book: Hello, My Name Is Awesome: How to Create Brand Names That Stick
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