What if marketing didn’t help sales?
Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What’s that mean? In this episode of the If you Market Podcast Jen gives us the steps and processes to maximize marketing’s impact on sales.
As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Over her career, Jen has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space.
Contact Jen Spencer:
www.smartbugmedia.com
www.linkedin.com/in/jenspencer/
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
