B2B Marketing, The "If You Market" Podcast

#99: Marketing Automation Unleashed, with Casey Cheshire

by If You Marketon September 29, 2020October 7, 2020

Automation, Automation, Automation. How do you get it done and get it to actually help you close more business. Casey Cheshire joins us to show how marketing automation is used to help sales close more deals, create better customer experiences, and provide reporting to show how marketing is impacting end sales.

Casey is a marine, the Founder & CMO of the Salesforce Pardot consulting group Cheshire Impact, host of the Hard Corps Marketing podcast, and the author of “Marketing Automation Unleashed”. When not coaching other marketers, Casey is climbing mountains, jumping out of perfectly good airplanes, and spending time with his family in New Hampshire.

Contact Casey Cheshire:

LinkedIn: https://www.linkedin.com/in/caseycheshire/
Twitter: https://twitter.com/CaseyChesh
Cheshire Impact: https://www.cheshireimpact.com/ https://caseycheshire.com/
CSI Marketing Automation Roadmap
Hard Corps Marketing Show: https://www.hardcorpsmarketing.com/ (iTunes etc)
Book: https://go.cheshireimpact.com/book (marketing automation unleashed)
Highway to the Danger Zone Music Video: https://www.youtube.com/watch?v=siwpn14IE7E

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)