B2B Marketing, The "If You Market" Podcast

#104: Slicing and Dicing your leads, with Keith Perhac

by If You Marketon November 3, 2020November 11, 2020

Sales is right, some of your leads are worthless, but others are worth-more.

In this episode of the If You Market podcast Keith Perhac gets out the lead measuring tape and shows us how to identify your best and worst lead sources and a adjust appropriately. It’s all about identifying and maximizing the channels and metrics that are giving you the best results.

Keith is the host of the podcast Data Beats Opinion and founder of SegMetrics, which he built from his own frustrations when trying to track and measure leads.

Contact Keith Perhac:

www.segmetrics.io
https://www.linkedin.com/in/keithperhac/
www.developyourmarketing.com
Tagging Guide: https://segmetrics.io/bonus/ultimate-tagging-blueprint/
Twitter: harisenbon79
The podcast Data Beats Opinion Podcast

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)