This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever.
Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 21 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
Contact : Daniel Burstein
- https://twitter.com/danielburstein
- https://www.linkedin.com/in/danielburstein/
- Marketers can get tons of free, practical case studies, research, and training at MarketingSherpa.com
- https://marketingexperiments.com/
- https://meclabs.com/
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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