B2B Marketing, The "If You Market" Podcast

124#: Conversion Consistency, with Daniel Burstein

by If You Marketon March 23, 2021March 27, 2021

This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever.

Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 21 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Contact : Daniel Burstein

https://twitter.com/danielburstein
https://www.linkedin.com/in/danielburstein/
Marketers can get tons of free, practical case studies, research, and training at MarketingSherpa.com
https://marketingexperiments.com/
https://meclabs.com/

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

Listen wherever you get podcasts:

(Commercial- TDS )

About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)