B2B Marketing, The "If You Market" Podcast

127#: Marketing a Professional Service Company, with Sean Campbell

by If You Marketon April 13, 2021April 13, 2021

This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the ‘Age of narrow’.

Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector.

Contact : Sean Campbell

Website: https://www.cascadeinsights.com/
Twitter: https://twitter.com/sean_campbell
Facebook: https://www.facebook.com/seanallencampbell
Linked in: https://www.linkedin.com/in/seancampbell/

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)