B2B Marketing, The "If You Market" Podcast

137#: MarTech Simplification, with David Campbell

by If You Marketon June 22, 2021June 28, 2021

What MarTechs actually make your job easier?

This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it’s actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all integrating and AI is being used everywhere for real automation wherever possible. Save time, reduce friction, reduce waste, gain productivity.

David is the Vice President of Product Marketing at SugarCRM. With over 30 years of experience in software, technology and product marketing, David has successfully conceived, developed, launched and campaigned multiple, industry-leading products and services in a variety of markets.

Contact : David Campbell

https://www.linkedin.com/in/davidlcampbell/
dcampbell@sugarcrm.com
Visit www.sugarcrm.com
Blog: Advancing the Art and Science of Lead Scoring
Sugar’s new online “CX Assessment” scorecard experience, designed to help marketers identify gaps in your journey to providing better CX
Sugar’s updated Marketing Automation Guide
2020 Martech Landscape: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)