B2B Marketing, The "If You Market" Podcast

173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut

by If You Marketon October 25, 2022October 24, 2022

Does your company strive to be something new and different or trusted?

Be the first to discover the If You Market Podcast, again, for the first time. We’re new and edgy, or if that’s not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral Science in Marketing.

Nancy Harhut is passionate about the impact of behavioral science on marketing. The Chief Creative Officer of HBT Marketing, she’s been called a “marketer’s marketer,” and named one of the 10 most fascinating people in B2B marketing.

Contact : Nancy Harhut

Agency website link: hbtmktg.com
Nancy’s New Book: “Using Behavioral Science in Marketing“
Nancy Harhut LinkedIn profile: https://www.linkedin.com/in/nancyharhut/
Nancy Harhut twitter: @nharhut

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

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Transcript:

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About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)