As a marketing professional, it can often times feel like you’re an afterthought. Decisions are made without you, or you’re left out of meetings entirely. It can be really easy to feel like the caboose of the train, rather than the engine.

On this episode of The Elephant Test, we sat down with Laura Patterson of VisionEdge Marketing to talk about dashboards, data, and why marketing should always be in the room.

Laura Patterson is the President of VisionEdge Marketing.  She has been helping CEOs and marketing executives at companies such as Elsevier, Howden, Kennametal, Safe Systems, Southwest Airlines and TUV. She is the author of the book “Metrics in Action: Creating a Performance-Driven Marketing Organization”. Laura spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles from marketing operations, marketing communications, product marketing, field marketing and sales, ultimately serving as Director of Customer Marketing and Brand Strategy.

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