Written by Rachel Simon – Founder & CEO of Connect the Dots Digital

We have all heard the phrase “Content is King.” Companies know that creating and sharing engaging content is key to develop their brand and engage with customers, fans and targets. But when thinking about where to share this, how often is LinkedIn a part of the equation?

A recent article from Foundation, “45 Eye-Opening LinkedIn Stats Every B2B Marketer Needs to Know,” shared some truly amazing data points related to LinkedIn. I want to specifically address three of them that help to showcase why posting content on LinkedIn – from both the brand/company and the individual – is so essential.

LinkedIn is the #1 channel B2B marketers use to distribute content

According to this piece, “94% of B2B marketers use LinkedIn as a content distribution channel.” That’s a huge number that speaks to how influential LinkedIn is as a credible source of information in the professional world. That credibility is that much more powerful when company leaders and industry thought leaders share content from their personal accounts. If they are connected with peers and targets, they are cementing their expertise in their industry simply by sharing valuable content.

Only 3 million users share content weekly

There are 500 million users on LinkedIn – that means that less than 1% of all LinkedIn users are sharing content. The 3 million users who post regularly get an average of 9 billionimpressions each week. There is tremendous opportunity to break into this space and get in front of your targets. On platforms like Facebook and Twitter, there is too much noise to filter out – not nearly as much on LinkedIn and it’s all the more powerful as a professional tool.

LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs

This stat might be the most eye opening if you are on the fence about implementing a content strategy on LinkedIn. Driving traffic to your website is of the utmost importance and it makes sense that LinkedIn is a powerful source for that. If you are posting valuable, credible content that speaks to your expertise, your connections are more likely to click through to your company website to READ MORE, LEARN MORE and hopefully become a customer.

So what are you waiting for? Get your content strategy going on LinkedIn to see how powerful a tool it is for your company.