“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” ~ John Wanamaker~
This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn’t be doing so you can focus on the marketing that best fits your needs and goals.
Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications.
Contact : Shawn Smajstrla
- Shawn’s LinkedIn: https://www.linkedin.com/in/shawn-smajstrla/
- www.ironpaper.com
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
Listen wherever you get podcasts:
Transcript:
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
