On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing… audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you?
Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness.
Contact : Ian Baer
- www.SoothbeTold.com
- https://www.linkedin.com/in/ianbaer/
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Transcript:
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
