Written by Zoran Mustac – Managing Director of Dalmata Marketing
Social media is an awesome tool to develop engagement with your customers and prospects, plus we all enjoy watching our Likes grow : )
Your business can have a Facebook page or a LinkedIn profile, but let’s be honest, Likes are great but Leads are better. The purpose of your social media program isn’t to get followers, it’s to get customers.
B2B Social Marketing Guide
The following steps are a simple guide to turn social media followers into paying customers:
- Focus less on the number of followers and more on the quality of your followers.
- Calculate how much money you should be spending on marketing before you start your campaigns by considering the value of your potential customers (CLV)
- Consider Marketing Automation – it can supercharge the impact of your social media campaigns
- Segment your prospects and speak to them about their specific interests
- Calculate the ROI of your social media campaigns & track campaign results
- Combine your social media activities into an overall campaign – you’ll see much stronger results this way
Content Is King!
The development of marketing content – for campaigns and digital marketing – is time consuming and demanding. It requires focus and process to consistently develop material that is relevant and compelling for prospects and customers alike.
To help you kick start this activity – Dalmata Marketing has produced a concise Content Marketing development cheat sheet. It provides you with a checklist to ensure all opportunities are identified and utilised. It’s a must-read document for your team which they can use to develop a constant stream of content for your customers (in every segment) as well as prospects.
Download your Cheat Sheet here.
Marketing Automation – A Growth System for all Businesses.
Marketing Automation is a phenomenal tool to nurture social media generated prospects with the information they need to make a buying decision. Dalmata Marketing is a Marketing Automation Agency and a Certified Partner with a range of global industry leaders in SaaS Marketing Automation solutions.
For a demonstration on Marketing Automation simply click here.
About Guest Contributor: Zoran Mustac is the Managing Director of Dalmata Marketing. With over 25 years of sales, marketing and business operations experience in a range of organisations (including ASX 100 companies to SME & Family companies) – Zoran can drive the planning, execution & optimisation of Marketing Automation for B2B & B2C companies.
