We are B2B marketers with a passion for B2B marketing. Our goal is to create and curate content that is interesting and relevant to fellow B2B marketers. Enjoy our Podcast, Blog, Marketing Marvin, and more all focused on B2B marketing. Our podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a conversation with a thought leader in B2B marketing, discussing topics like: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and more.
You can contact us at info (at) ifyoumarkettheywillcome.com
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Logan Ray is the Vice President of Sales and Marketing with MountainTop Data. Additionally he oversees and contributes to the ifyoumarkettheywillcome.com website.
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Jessica Johnson specializes in content development, copywriting, and social media for the ifyoumarkettheywillcome.com website. She grew up in Spokane Washington and graduated with her degree in marketing from the University of Washington in Seattle. She has a passion for writing and takes a lot of pride that every day she has the opportunity to creatively express herself at work.
She is a self described “geek” who loves everything from Star Wars to Superheros. She reluctantly admits that the Marvel moves continue to be much better then the DC movies, but still believes that the DC characters like Wonder Woman, Superman, and Batman are the best.
Sky Cassidy is the CEO of MountainTop Data and host of the If You Market podcast. He grew up in rural Northern California and moved to Los Angeles after college. After a decade in the sales and marketing trenches and the Southern California startup scene he took over as CEO of MountainTop Data, a provider of list and data services for B2B marketing. He is a problem solver and tinkerer, and enjoys breaking things down, cleaning them out and building them back up. He struggles to find a happy place between the outdoors and a computer screen while making time for his wife and 2 children. He loves to talk about business, science, and philosophy and believes that 2+2 is somewhere between 3 and 5. He is also a semi-professional color commentator for inter-office dart, ping pong, and Rock Paper Scissors tournaments.
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumna of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances, and doing what it takes to excel. Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.
Marketing Marvin Considers himself something of a marketing guru, some people (mostly himself) go as far as calling him a marketing ninja! When asked type of campaigns give him the best results, Marketing Marvin smiles, and explains that he has a lot of luck with paperclip campaigns. He says one the the secrets to his success is all of the marketing hacks he has discovered. Most recently he discovered Ctrl C to copy and Ctrl V.
He has proof that his most recent campaigns have run flawlessly… He took a random sampling of the clients a did an AB test on the
MountainTop Data
, based in Los Angeles, CA, provides data and data services for B2B marketing. They were born online in the early 2000s as the first company providing licensed data with accuracy guarantees and business emails. Ever wonder why you don’t have to license marketing lists with minimal data and no accountability anymore? As an industry disruptor they forever changed the relationship between data companies and businesses.
Their brand of marketing intelligence has ensured that their clients have the direct contact information they need for successful campaigns. MountainTop Data has a passion for B2B data supporting quality marketing campaigns and can append, clean, verify, and otherwise do magic with company and contact information. For more information visit www.MountainTopData.com “If loving data is wrong, we don’t want to be right.”
About JoTo PR: After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JoTo PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all of JoTo PR’s processes are streamlined PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at http://www.jotopr.com.