7 Steps To Crafting Consideration Stage Content
Written by Kristin Jones – Founder and CEO of JONES,…
About Guest Contributor Kristin Jones
Kristin Jones, a location independent professional, spends her time traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Kristin is one of the top brand strategists in the nation. She knows winning requires storytelling that’s relevant, personal and genuine. Winning demands content that’s provocative, original and irresistible.
Throughout her 20-year career in marketing and public relations, Kristin has conceived PR and marketing campaigns for some of the world’s most storied brands, delivering work that is strategic and revenue generating. She has helped countless consumer and B2B companies bring new business models and products to market, while driving exponential revenue growth. Kristin conceived the award-winning Pay Yourself First Consumer Challenge for Internet bank FNBO Direct – one of the industry’s most successful PR and social media communications efforts. She also spent six years promoting and launching literally every digital imaging product in Hewlett-Packard's portfolio. But that’s just scratching the surface – some of the other consumer brands Kristin has represented include Plantronics, Jawbone, OQO Computers, Pacific Health, Active Network, Bellevue University, Laurel Springs, ConAgra Foods, and Mutual of Omaha’s Wild Kingdom.
Throughout her 20-year career in marketing and public relations, Kristin has conceived PR and marketing campaigns for some of the world’s most storied brands, delivering work that is strategic and revenue generating. She has helped countless consumer and B2B companies bring new business models and products to market, while driving exponential revenue growth. Kristin conceived the award-winning Pay Yourself First Consumer Challenge for Internet bank FNBO Direct – one of the industry’s most successful PR and social media communications efforts. She also spent six years promoting and launching literally every digital imaging product in Hewlett-Packard's portfolio. But that’s just scratching the surface – some of the other consumer brands Kristin has represented include Plantronics, Jawbone, OQO Computers, Pacific Health, Active Network, Bellevue University, Laurel Springs, ConAgra Foods, and Mutual of Omaha’s Wild Kingdom.