If You Market They Will Come

About Guest Contributor: Michael Phelan founded Go-to-Market Pros following years of sales and marketing experience at both emerging growth companies and large corporate enterprises. He has also worked as an individual consultant, in partnership with client teams or as a leader of a virtual team. By deploying best practices and fresh thinking, Michael delivers results.

Michael has held executive sales and marketing positions at industry leaders such as Staples, Reebok, and Polaroid and at emerging growth technology innovators including PlumChoice, Student Advantage and Physicians Interactive.