If You Market They Will Come

About Guest Contributor: Nikki Richard is the creator of nikkirichard.com and a Marketing Consultant. Nikki helps small businesses, startups and entrepreneurs with innovative marketing solutions to be more efficient, effective and thus successful. For more awesome content you can subscribe to her blog or follow her on Twitter for a plethora of savvy marketing tips and of course the occasional burger and brew review (she’s also a huge foodie).