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If You Market They Will Come

If You Market They Will Come

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About If You Market
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
B2B Marketing, The "If You Market" Podcast

202#: Killer Buyer Personas, with Jim Kraus

If You Market/January 16, 2024March 10, 2024

On this episode of the If You Market podcast Jim…

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B2B Marketing, The "If You Market" Podcast

201#: Building a Brand from Scratch, with Tim Partasevitch

If You Market/December 19, 2023February 4, 2024

On this episode of the If You Market podcast Tim…

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B2B Marketing, The "If You Market" Podcast

200#: Creating Marketing Funnels with AI, with Tina Lorenz

If You Market/November 21, 2023January 1, 2024

On this episode of the If You Market podcast Tina…

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B2B Marketing, The "If You Market" Podcast

199#: A LinkedIn Paid Advertising How to, with Tanner Stolte

If You Market/October 24, 2023December 7, 2023

On this episode of the If You Market podcast Tanner…

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B2B Marketing, Event Marketing, The "If You Market" Podcast

198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

If You Market/October 10, 2023December 6, 2023

On this episode of the If You Market podcast we…

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B2B Marketing, The "If You Market" Podcast

197#: 3 Step Process to Emotional Audience Connection, with Ian Baer

If You Market/September 26, 2023September 25, 2023

On this episode of the If You Market podcast Ian…

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B2B Marketing, The "If You Market" Podcast

195#: Email Content Customers Love, with Monica Badiu

If You Market/August 29, 2023August 30, 2023

When was the last time you saw and email that…

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B2B Marketing, The "If You Market" Podcast

193#: Clone the Owner, with Dean Mercado

If You Market/August 1, 2023August 5, 2023

Are you replaceable, should you be? Do you find yourself…

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B2B Marketing, The "If You Market" Podcast

191#: 5 Keys to Funny and Effective Social Media Video Ads, with Shelby Dash and Kristina Clifford

If You Market/July 4, 2023July 7, 2023

What’s your favorite commercial? On this episode of the If…

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B2B Marketing, The "If You Market" Podcast

189#: Speaking Is Marketing, with Orly Amor

If You Market/June 6, 2023June 19, 2023

Does public speaking scare the crap out of you?  It…

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