How much attention does your Marketing department give to Revenues?
This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most important metric. We talk about bold marketing, marketers being commissioned, the 3 biggest challenges marketers face, and the foolproof way to get more marketing budget.
Cody is the VP of Demand Generation Marketing at Sequoia Consulting Group where he specializes in generating pipeline and accelerating revenue for hypergrowth companies via marketing.
Contact : Cody Ward
- Cody on LinkedIn
- Article “30 Revenue Rules for More Effective, Scalable and Predictable Growth
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
