B2B Marketing, The "If You Market" Podcast

144#: Automation from Lead to Sale, with Pieter K de Villiers

by If You Marketon September 13, 2021September 14, 2021

What do you do to make sure leads don’t fall through the cracks?

This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale.

Pieter is a small business systems & automation expert and the co-founder and CEO of Macanta software where he works with business owners to design, systematize and automate their business. He is also a 2 x Amazon Best Selling Author, Barefoot Business and Franchising Freedom. Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.

Contact : Pieter K de Villiers

Pieter on LinkedIn
macantacrm.com
Book: Amazon #1 International bestseller Barefoot Business – ‘Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You
Book: Franchising Freedom – US: https://www.amazon.com/Franchising-Freedom-Peter-Daly-Dickson/dp/1912774704/

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.

Listen wherever you get podcasts:

(Commercial-TDS)

About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)