This week on the podcast we speak with Mike Moran about Artificial Intelligence in Marketing.
“Whether you’re scared or not about AI is mostly a personality test.” – Mike Moran
The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them.
Today, we’re focusing on what AI means for marketers. To learn that, we interviewedMike Moran, author, professional speaker, and consultant on digital marketing. Mike has a wealth of experience in content marketing and AI, and he shared his thoughts on what marketers actually need to know about machine learning and what’s better left ignored.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)