B2B Marketing, The "If You Market" Podcast

#12: Email Content Best Practices, with Laura Lopuch

by If You Marketon February 12, 2018September 7, 2019

Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive. Get the cold email template that brought in $20k here.

Links mentioned in this podcast:

Rule of One blog:
https://blog.getresponse.com/rule-of-one-powerful-email-copy.html
Email tricks + example email: http://www.lauralopuch.com/your-19-gotta-use-copywriting-email-tricks-elephant-test-podcast
Brennan Dunn’s Drip workflows (mentioned as Laura’s super power wish): https://doubleyourfreelancing.com/courses/

Subscribe to the If You Market Podcast on iTunes, or where ever you get podcasts.

If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.

About If You Market

Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.

The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)