In this episode of the If You Market Podcast we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream.
Laura Patterson is the President of VisionEdge Marketing. She has been helping CEOs and marketing executives at companies such as Elsevier, Howden, Kennametal, Safe Systems, Southwest Airlines and TUV. She is the author of the book “Metrics in Action: Creating a Performance-Driven Marketing Organization”. Laura spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles from marketing operations, marketing communications, product marketing, field marketing and sales, ultimately serving as Director of Customer Marketing and Brand Strategy.
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Youtube: https://youtu.be/BdCFNqjUDO4
Contact Laura Patterson
laurap(at)visionedgemarketing.com
www.linkedin.com/in/laurapattersonvem
@lauravem
www.visionedgemarketing.com
