In this episode of the If You Market Podcast we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream.
Laura Patterson is the President of VisionEdge Marketing. She has been helping CEOs and marketing executives at companies such as Elsevier, Howden, Kennametal, Safe Systems, Southwest Airlines and TUV. She is the author of the book “Metrics in Action: Creating a Performance-Driven Marketing Organization”. Laura spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of roles from marketing operations, marketing communications, product marketing, field marketing and sales, ultimately serving as Director of Customer Marketing and Brand Strategy.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)