Product Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number one way smart people fail. Join the If You Market podcast as we discuss Product Marketing in all it’s glory with Greg Powell.
Greg leads brand and product marketing for Fundbox, an AI-driven platform on a mission to democratize access to credit and payments for small businesses.
Before to joining Fundbox Greg held a variety of marketing roles at Intuit on the QuickBooks business, most recently leading the global product marketing team. Prior to Intuit Greg worked in brand marketing at Clorox.
Greg has an undergraduate degree from Princeton University and an MBA from UCLA.
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Fundbox has partnered with some of the best known brands including Intuit (Fundbox is natively integrated into Quickbooks Online), Freshbooks, Xero, Eventbrite, Synchrony Financial and others.
Whether you’re looking for a business line of credit or to offer your buyers better than average terms, Fundbox has the right solution to help your business grow.
To learn more about Fundbox, visit their website at www.fundbox.com
Book by Jill Soley: Beyond Product
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)