This week on the If You Market podcast we talk with Tomas O’Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is a “Continuous Connected Company” and why does host Sky Cassidy think Currnt’s process is the next secret fishing hole for B2B marketing.
Tom is a determined entrepreneur driven by a passion for innovation. He has more than 20 years of experience with enterprise technology and is the CEO of Currnt, a fast-growing Palo Alto startup revolutionizing how companies conduct research and learn.
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Contact Thomas O’Malley: www.currnt.com Company Summary: Currnt connects companies directly with their target audience on facilitated Virtual Customer Advisory Boards to produce insights and thought leadership content. Visit currnt.com to learn more.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)