How many products in your ecommerce site? When people get there can they find what they want?
This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce success or failure.
Robert Neumann is the Managing partner and CMO at CSS Commerce and has over 25 years of experience growing businesses as an engineer, financier, entrepreneur and board member.
Contact : Robert Neumann
- LinkedIn: https://www.linkedin.com/in/robertneumann/
- csscommerce.com
- b2becommercesuccess.com
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Transcript:
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
