This week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs.
4 Sales Roles
Farm League for Sales
Is the SDR in Sales or Marketing?
Seeds, Nets, & Spears
Not all leads are created equal
Who is Responsible?
Predictable Revenue Podcast
Book: From Impossible to Inevitable
Lead Type vs Lead Source
Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.
Subscribe to the If You Market Podcast on iTunes, or where ever you get podcasts.
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com. You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)