#58: Outbound Marketing & SDRs, with Aaron Ross

This week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs.

  • 4 Sales Roles
  • Farm League for Sales
  • Is the SDR in Sales or Marketing?
  • Seeds, Nets, & Spears
  • Not all leads are created equal
  • Who is Responsible?
  • Predictable Revenue Podcast
  • Book: From Impossible to Inevitable
  • Lead Type vs Lead Source

Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.

Subscribe to the If You Market Podcast on iTunes, or where ever you get podcasts.


Contact Aaron Ross:
www.PredictableRevenue.com
LinkedIn: www.linkedin.com/in/aaronross/
Podcast: Predictable Revenue Podcast
Book: From Impossible To Inevitable


If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.

Transcript:

 
 
(Commercial-Conversion Sciences)