Meg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the marketing people to focus on creating great experiences and telling stories.
Meg Goetsch is an Industry-recognized leader in operations, specializing in scaling high growth businesses. She has founded marketing and sales operations departments as MongoDB and JW player. She also co-founded the the MongoDB Women’s Group, co-founded the Women in Revenue Marketing networking group based in NYC and is an active mentor.
Subscribe to the If You Market Podcast on iTunes, or where ever you get podcasts.
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com. You can subscribe to The If You Market Podcast on apple iTunes or where ever you get your podcasts.
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)