Thought Leadership, is it proof of market dominance or what it takes to get there?
This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company, when its right to develop it yourself, when you should rent a thought leader, and when you should buy one.
Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world.
Contact : Mark Raffan
- https://www.linkedin.com/in/markraffan/
- www.contentcallout.com/
- The Content Callout podcast (about B2B content marketing)
- Negotiations Ninja Podcast http://www.negotiations.ninja/podcast
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
Listen wherever you get podcasts:
Transcript:
Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
