This week on the If You Market podcast James Kessinger, CMO at Hushly, gives us a demo of their Website Conversion Optimization platform.
James is an experienced marketing executive with a 20+ year career with leadership roles in corporate marketing, product marketing, services marketing, field and partner marketing and he has led both large marketing organizations and smaller teams. In his current role as CMO at Hushly, James is responsible for defining, building, and executing on all marketing, PR, go-to-market, and partnership programs.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)