This week on the If You Market podcast we’re keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here’s to an awesome 2019.
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Transcript:
00:10
thank you for listening to the if you
00:12
market podcast I’m your host sky Cassidy
00:14
Carla Jill Helms is here with us today
00:17
yeah happy new year and then we’re gonna
00:19
have a really quick episode for you
00:20
today
00:21
Carla Jo and I just have a couple things
00:22
to say we want to thank everybody for
00:24
for listening this year thank all of our
00:27
guests I think this I guess this is me
00:29
thanking them how got a job so thank you
00:33
everybody all the fantastic guests we
00:35
had on we hope you guys enjoyed the show
00:37
learn something learn something good I
00:39
know I did every time I listen back to
00:41
ya and it’s usually when I relist into
00:44
the episodes to hopefully you guys pick
00:45
it up the first time but you know IRA
00:47
listen every now and then and I said I
00:49
apply some of the stuff you know in our
00:50
company I think that’s probably been the
00:53
biggest thing I would love to know what
00:55
our readers are doing our listeners are
00:56
doing yeah I think we’ll do something
00:58
this next year getting some questions
00:59
from listeners what’s up sugar oh I’ve
01:01
got my five year old here with me today
01:07
okay I think she should say happy new
01:10
year after recording you can have a hot
01:12
cocoa if you say happy new year really
01:14
good okay good job okay
01:18
now you can have a hot cocoa since
01:21
daddy’s done okay all right that was my
01:24
wonderful daughter nikita coming to join
01:26
us so the guests I think the guests have
01:29
been fantastic this year you guys have
01:31
really given us a lot of great
01:32
information can’t thinking guys enough
01:34
for coming on really excited with the
01:36
the lineup of people we have coming next
01:38
year anybody’s listening this it thinks
01:40
they might like to come on the show just
01:42
reach out and let us know reach out to
01:44
myself reach out to Carla Jo whatever
01:46
works for you yes and you know I would
01:48
like to thank all of our guests for
01:50
being super willing to impart such
01:55
valuable information there has been no
01:58
shortage of valuable tips advice like
02:01
all of our guests have been super
02:03
willing to help and really interested in
02:04
helping b2b companies expand so I think
02:08
that is you know quite a trait that
02:10
we’ve seen of our guests and I really
02:12
appreciate that
02:13
and so great in such a loose structure
02:15
too I mean Carl Joe we just basically
02:18
have them come on and start talking to
02:19
them we we have a topic ahead of time
02:21
but that they’re they’re fantastic at
02:24
just rolling with the punches it’s true
02:26
it’s very true and as I like to tell
02:28
them good news is you don’t really have
02:29
to prep it’s been a lot of fun it’s been
02:35
a great year really excited for for next
02:38
year to continue things on we might add
02:40
some new stuff here we’ll have to see we
02:42
would like feedback to know what our
02:43
listeners would like to learn about this
02:46
coming year there’s so many new
02:47
technologies coming out and marketing
02:49
for b2b is changing I’d like to know
02:51
what your questions issues what you want
02:54
to solve our that is a great point and
02:57
that’s one of the things I was thinking
02:58
of adding this this next year is letting
03:00
people send their questions in on any
03:03
topic they want but you know maybe we’ll
03:05
figure out a way to have the who’s gonna
03:07
be a guest up ahead of time on social
03:10
media we’ll post it and people can ask
03:11
or what the topic is gonna be and they
03:13
can submit their questions and we’ll
03:15
answer some of those every episode
03:16
something like that great idea oh wait
03:18
my daughter’s back she has something she
03:20
wants to ask
03:21
I think what’s up what am i coming to
03:27
our house or when Scarlett Joe coming to
03:29
our house I would love to or the Joe
03:36
lives in Florida it’s on the other side
03:38
of the country so I don’t know next time
03:41
she’s in Los Angeles she’ll come by and
03:43
say hi okay okay let Daddy finish okay
03:48
and you want my phone okay when I’m done
03:50
if you’re good you can have it thank you
03:54
very nice that’s our guest today next
03:59
time she comes they don’t ask her if she
04:00
has any advice for Beatty she’s such a
04:03
good host
04:03
I mean she’s thinking of when I’m gonna
04:05
come yeah she wants to get things ready
04:07
for you so without further ado I do want
04:13
to let everybody know a little bit about
04:15
about my company the company that kind
04:17
of supports this podcast and keeps it
04:19
running financially mountaintop data
04:23
we’re a business-to-business data
04:25
company and then Johto PR
04:27
for Karla Jo she’ll say a little on on
04:29
her company so yes this is a commercial
04:31
for us but stick with me and I will make
04:34
it worth your while at the end in just a
04:36
minute so we provide marketing data
04:40
services basically again mountaintop
04:42
datacom is the domain and that includes
04:44
targeted lists for direct marketing
04:46
campaigns email telemarketing addresses
04:49
even display ad campaigns you know
04:52
people use our data and maybe Facebook
04:54
advertising stuff like that you can
04:56
import a list all kinds of stuff
04:57
basically direct marketing data we also
05:00
provide a pending services data cleaning
05:03
services anything you can think of data
05:05
wise basically so if you need company
05:08
information on your in-house database we
05:10
can append that industries company size
05:12
all that kind of stuff to help people in
05:13
their account based marketing help
05:15
people identify who their best target
05:16
audience really is and also we do very
05:19
in-depth data cleaning so not just
05:21
e-mail verification but we are a data
05:24
company at heart when it comes to
05:26
verification we verify records not just
05:29
email addresses so frequently email
05:31
addresses these days can show they’re
05:32
good when the contacts not really there
05:34
and we have very crafty ways of
05:37
identifying that and really cleaning
05:39
your data out and I will attest to that
05:41
with your company and how important that
05:43
is I mean as a b2b mark you know PR firm
05:46
that markets very heavily you know
05:48
having that clean data is very very very
05:52
important and I know your company is
05:54
considered one of the top companies for
05:57
clean data out there and staying true to
05:59
form with our lack of prep I did not
06:01
even know she was gonna say that
06:06
so what data cleaning lists for for
06:09
marketing of all different types we also
06:11
provide an email delivery service and
06:13
can get the new lead generation
06:15
campaigns up and running for people who
06:17
maybe don’t have the resources to manage
06:19
it themselves or I really don’t know how
06:20
to don’t want to all those b2b marketing
06:23
services we offer on top of the podcast
06:25
reach out to us against mountaintop
06:27
datacom also I said I have something for
06:30
you we have a new data delivery tool an
06:32
online search tool where you can search
06:33
our database for four contacts and if
06:37
you leave D if you market podcast a
06:40
review on iTunes or
06:41
or share us on LinkedIn or share us on
06:44
Twitter before February so anytime from
06:46
now through the month of January we’ll
06:49
give you a free account in that data
06:51
delivery tool and we’ll give you 5000
06:54
free records to use you can search
06:56
through our database and pull down
06:57
whatever data you want 5,000 records so
07:00
just review on iTunes or or share us on
07:04
one of the social medias and we’ll get
07:06
that right over to you yeah I’ll include
07:09
this all in the show notes as well
07:10
anyway yeah post something give us a
07:13
review I didn’t even say how to be a
07:15
good review if you don’t like the show
07:16
say so I will still give you a 5 and
07:20
yeah yeah I’ll include this information
07:22
on the show notes for this brief show
07:24
Karla Joe you want to say a little bit
07:26
about Joe topi are kind of what you guys
07:28
do yeah you guys know me I’m Carl Joe
07:32
Helms of Johto PR we publicize this
07:35
podcast and the guests on it my firm is
07:38
an anti PR public relations firm and all
07:42
that means is that we exist to change
07:44
how PR is perceived in terms of
07:46
measurable ROI we come from the crisis
07:49
management side of the world where time
07:50
is not a luxury and we apply all that we
07:53
learned in crisis management to give
07:55
every client the kind of results in
07:57
exposure they were seeking in the first
07:59
place we convert PR from a necessary
08:01
evil to an integral part of your growth
08:04
strategy clients and CEOs rely upon us
08:07
and gladly report to their stakeholders
08:09
the ROI they’re getting from their PR
08:11
our motto is PR isn’t the answer but
08:15
results are so if you want results from
08:17
your public relations to boost your
08:19
sales and to boost your marketing
08:21
efforts contact us at Johto PR that’s
08:24
Johto PR comm jo t o PR comm or you can
08:29
call us eight eight eight two zero two
08:32
four six one four well that is a great
08:35
idea Carla Joe yeah anybody who wants
08:37
that that free access to our data call
08:40
us as well I’ll try to make sure all of
08:42
our people know that I offered everybody
08:44
this one eight two five two eight one
08:47
four zero talk to anybody again I’ll
08:49
send an email out to the whole company
08:50
Carla Joe by the way was a guest on our
08:53
show before a co ho
08:54
oh yeah that’s right and I love your
08:57
approach to PR Carla Jo I love basically
09:00
the concept don’t wait until you have a
09:02
major scandal to go to a PR company you
09:05
can actually head off a scandal by
09:06
having people like you before you have a
09:08
scandal yeah I think was one of the
09:10
things I learned from you you don’t have
09:12
to try to make them hate you less you
09:14
can actually give them a good impression
09:16
of you first and then something goes
09:18
wrong and they’re gonna you know give
09:20
you the benefit of doubt yeah it is the
09:22
greatest risk mitigator protection
09:25
mechanisms which is why CFOs really love
09:28
us and CEOs love us because you know as
09:32
you use PR long enough you’re the
09:34
Prophet your bottom line actually
09:36
increases and these are both measurable
09:38
by statistics so we know how to do it
09:40
that way
