This week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation.
Jack shares the demand generation techniques he developed, thanks to his hatred of cold calling, while in sales and drops too many quotable lines to fit on the IYM magazine cover. He has some great insights on lead generation, especially for companies just starting out or with an underdeveloped brand, and gives his thoughts on getting back to basics. We had some sound issues with Sky’s mic, but Jack has so much to offer you don’t want to miss this one.
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Contact Jack Kosakowski
LinkedIn: https://www.linkedin.com/in/jackkosakowski1/
Company Website: www.creationagency.com
www.Skillslab.io
Definition: Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services.
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Transcript:
