Journey mappers are the cartographers of marketing. You don’t create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping.
Jim, is the Journey Mapper-In Chief at ‘Heart of the Customer’, Jim’s entire career has centered around customer experience and creating customer loyalty. He is an author, keynote speaker, and the 2nd person in the world to be certified as a customer experience professional.
Contact Jim Tincher:
www.heartofthecustomer.com
https://www.linkedin.com/in/jimtincher/
If you have questions about the If You Market podcast or would like to suggest a guest, please email us at info@IfYouMarket.com.
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Meet the If You Market podcast host, Sky Cassidy—an accomplished B2B marketer, and his co-host, disruptive PR evangelist Karla Jo Helms. Together they’ll talk with industry experts covering every B2B marketing subject under the sun using their marketing and public relations perspectives to get the most out of every episode. Both hosts have a strong business acumen and insights in B2B marketing, entrepreneurship, PR and crisis management. But who are we kidding, you’re here for the guests.
The If You Market podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a casual conversation with a thought leader in B2B marketing, discussing topics such as: content marketing, account-based marketing, social media, leveraging data, marketing technology, branding, PR, demand generation, marketing automation, email marketing, sales and marketing alignment, SEO, CRM, and other great acronyms. We believe IF YOU MARKET, THEY WILL COME. (sorry Kevin)
